DROGA vs HBR on problem solving Slaven Marinovic speaks to Droga5 founder about the industry, clients, motivation and the value of creativity Most agencies have a particular style. The work you do on the other hand is hard to put in categories. How would you describe the style of Droga5? What does Droga5 stand for? We try not to have one agency style. Our goal is not to become the most creative agency in the world, we want to be the smartest agency. If you want to be smart you have to understand each clients´ business and you have to create work that is appropriate for the DNA of each client. We create a unique strategic and creative approach for every client. I would like to believe that the only thing that unifies our work is quality. We don't have one account that we hide behind the rest, the moneymakers. We try to do great stuff for all clients and we ar